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You’ve read the company mission statement and history, you know the job description, and you’ve practiced a few interview questions with your favourite AI interview app. You feel ready for the interview! Um, no, may I kindly suggest that you are indeed NOT ready. Do you really want this job? The real game-changer lies in being willing to do a deep dive into research that goes far beyond the surface-level. Although knowing the job posting and reading up on the company’s website is a definite must, it is just the springboard for next-level dive into research which will enable you to present yourself as the ideal solution to the company's challenges.