Company: Canadian Nursery Landscape Association
Reports to: Communications Manager
Location: Milton Head Office or remote, depending on the candidate and organizational needs
Salary: $50-$60K
Summary:
The Digital Communications Specialist supports the planning, creation, execution, and optimization of CNLA’s public-facing digital communications across multiple brands and initiatives, including Plants Love You TM , Communities in Bloom , Green Cities Foundation, and Garden Centres Canada.
- This role is responsible for helping deliver engaging social media campaigns, maintaining and updating websites, supporting paid digital initiatives, and producing high-quality written and visual content that aligns with brand standards and organizational priorities.
- This is a hands-on role for someone who is organized, adaptable, collaborative, and comfortable working in a fast-paced, complex, not-for-profit environment with multiple stakeholders, priorities, and deadlines.
- The successful candidate will help take day-to-day social media execution and website maintenance to the next level, while strengthening digital consistency, responsiveness, accessibility (AODA) and search performance.
Key Responsibilities
- Plan, create, schedule, publish, and monitor content across CNLA and affiliated public-facing social media channels
- Support the execution of multi-channel campaigns that build awareness, engagement, and traffic Maintain and update websites in Webflow , WordPress , and related platforms
- Support paid digital campaigns, including Meta Ads , Google Ads , and related campaign setup, monitoring, and optimization
- Apply basic SEO best practices to website content and campaign landing pages
- Monitor and report on social, web, and campaign performance using platform analytics and reporting tools
- Manage content calendars, scheduling workflows, approvals, and asset organization across multiple brands
- Draft clear, accurate, audience-focused copy for social media, websites, ads, email, and other digital channels
- Create basic graphics and digital assets using Adobe Creative Suite and/or Canva
- Ensure content follows strict brand guidelines and maintains consistency across platforms
- Monitor comments, inboxes, reviews, and public-facing engagement, escalating issues
Qualifications
- Post-secondary education in communications, marketing, public relations, journalism, digital media, or a related field
- 3+ years of relevant experience in digital communications, social media, marketing, or website content management
- Demonstrated experience in planning and executing public-facing social media campaigns
- Experience maintaining websites using Webflow , WordPress , or similar CMS platforms
- Strong writing, editing, proofreading, and verbal communication skills
- Experience with paid digital platforms such as Meta Ads and Google Ads is a strong asset
- Working knowledge of SEO , website analytics, and campaign reporting
- Experience with design tools such as Adobe Creative Suite and/or Canva is an asset
- Experience with email marketing platforms and social scheduling tools is an asset
- Strong organization, project coordination, and time management skills
- Comfortable taking direction, managing shifting priorities, and working collaboratively with multiple stakeholders
- Experience in a not-for-profit, association, or multi-brand environment is an asset
- Valid driver’s licence required
- Must be able to pass a background check What We Offer
- Full-time role with hybrid flexibility
- Milton Head Office or remote arrangement, depending on the candidate and situation
- Excellent benefits
- Professional Development
- Technology provided
- Light travel opportunities
- A collaborative communications team working across high-profile national brands and initiatives